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2018 Pantone Color of the Year: What to Expect

What is the Pantone Color of the Year and why does it matter? Pantone is a color company, full of color experts. They specialize in trend forecasting and produce products for anyone in a style-related, color-focused industry.

Every year, Pantone releases a color that they believe will be the hottest color of the upcoming year. As they put it, the color of the year is, “A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.” Because they’re the experts on color, people tend to listen. The selected color of the year influences every part of the design world, from fashion to furniture, so we’re giving you a sneak peek at what they’re predicting for the 2018 Pantone Color of the Year.

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